What results can an interactive scrollytelling website guarantee?

There are no guarantees in the strict sense of the word when doing design work. An interactive website is just part of a bigger marketing strategy and the outcome depends on fine-tuning the whole process. Some outcomes (as observed by NN Group) include longer times on page and reading in more detail.

What are the advantages of scrollytelling over a traditional site?

Scrollytelling keeps people engaged with a clear, guided path instead of a pile of tabs. It breaks down complex ideas step by step with visuals and small interactions. It uses the natural habit of scrolling, so the flow feels easy. And it lets us place video, animation, or data right where it helps. Result: more people get it faster, and stick around.

Is the investment in an interactive storytelling website worth it?

It depends on your goals; Investing in this kind of website can be worthwhile, especially if you face challenges in engaging your audience or your market is competitive and needs a differentiator. It can increase engagement because visuals and narratives captivate visitors better than a classic website, inciting curiosity and immersiveness, leading to more extended site visits and deeper brand connections. It's more memorable, which is also helped by illustrations simplifying complex ideas, which allows visitors to understand and relate to the message.

What is the cost of narrative-driven web design?

The cost of narrative-driven web design can vary widely based on the complexity of the project, and the features required.

How do I choose the right web design agency?

When choosing a web design agency for narrative websites, consider their portfolio: does the style resonate? Do they have relevant client testimonials? Does their portfolio showcase expertise in narrative-driven design? It's also important to assess their communication style and whether they understand your vision and goals.

What are the best practices for narrative web design?

Best practices for narrative web design include maintaining a clear structure, using compelling visuals, ensuring mobile responsiveness, and optimizing loading times. It's also important to keep the narrative focused and relevant to the audience.

What role do illustrations and visuals play in narrative design?

Visuals play a critical role in narrative design by enhancing the storytelling experience. They help to convey emotions, illustrate concepts, and guide users through the narrative, making the content more relatable and memorable.

How can I measure user engagement on my website?

User engagement can be measured through various metrics such as page views, time spent on site, bounce rate, and interaction rates with elements like buttons and forms. Tools like Google Analytics can provide valuable insights. As a general rule, narrative websites increase visit time and explain the information better, facing fewer questions from prospective customers.

Why is user experience important in web design?

User experience (UX) is crucial in web design because it directly impacts how users interact with a website. A positive UX leads to higher engagement, lower bounce rates, and increased conversions, making it essential for the success of any online presence. It's the foundation of any good storytelling website.

Can you provide examples of narrative-driven websites?

Yes, some notable examples of narrative-driven websites include https://www.sbs.com.au/theboat/ by SBS, which uses scrolling to tell a story. 'The New York Times' interactive articles that combine text, images, and data to create an immersive experience are super cool too, and we've got wawsome.com as a recent example.

What is the process of creating a storytelling website?

To create a narrative-driven website, begin by defining your story and key messages using the audience, services, and business brand as a foundation. A common step is to develop a storyboard that outlines the sequence of the narrative. Use visuals and text to illustrate the story, ensuring each section flows logically to the next. Incorporate interactive elements to maintain user engagement.

What is storytelling web design?

Also known as storytelling websites or scrollytelling, narrative-driven web design focuses on storytelling as a core element of the user experience. It involves creating a website that guides visitors through a story, using visuals, text, and interactive elements to engage them emotionally and intellectually.

An illustration of a window frame into another world, and two legs hanging whimsically on the window ledge.

Start with the idea

What we make from there depends on what you're building. So, what are we making?

Work with us

Start a project

We'll get back to you in 1-2 business days.

An illustration of a mirror and a website looking from behind the glass

Visual Identity

Logo, illustration language, colour, type, art direction. Everything designed as one coherent system.

An illustration of a full blown flower growing from a computer monitor and attracting audience

Experience Microsite

A scroll-driven web experience built around one idea. Illustration, motion, and interactivity built into the structure. Webflow build included.

An illustration of a budding plant website in a computer screen

Brand World Website

Full website built from your visual identity outward. Illustration, motion, and personality baked in from day one. Webflow, CMS, handoff included.

Motion & Illustration

Custom illustration and animation. Explainers, social content, impact narratives, launch assets. Standalone or inside a bigger project.

Not ready for a full project yet?

No pressure! We can still help

Brand Story Consulting

In one session we look at your brand, the story, the visuals, the gaps, and tell you what's missing and what to do about it.

Book a session

An illustration of planet Earth sweating and being in distress

Urgent times require meaningful action

We all need to step up and take action. That's why we're offering a special reduced rate for organizations dedicated to fighting climate change, reducing plastic waste, promoting peace, and more.

We're here to help you create digital experiences that not only amplify your mission but also spread your message far and wide. Reach out to us for a custom quote, and let's make a difference together.

So many questions! Is this a good fit?

You won't get the most out of working with us if

You're still figuring out what you're building.

You need it fast and you just want it up.

You want to look like the brands you admire.

Very creative and talented. They manage to make one-of-a-kind designs. Also, they adapt their designs very well to the customer's feedback. Overall, working with Hoverthink was a successful experience and I would definitely recommend them to anyone.

Ruxandra Diaconu - Solopreneur @ Talko'clock

What to expect

Our process

1

Find your story

2

Build the world

3

Bring it to the web

Working on something worth saying? Let's build it.

See our services

FAQs

What's your process?

Every project starts with finding your story, then building the visual world, then bringing it to the web. We don't start with layouts. We start with what makes your brand yours.

Who do you work with?

Brands with momentum and a point of view, app and digital products with real personality, independent brands where the aesthetic is the product, and mission-driven organisations with a story that needs to land. If you have an idea worth exploring and need the visual world to match it, that's us.

Who are you not for?

If you need something fast and generic, AI can do that now. We're for work that needs a hand on it, illustration, motion, and story built in, not layered on.

What does a project cost?

It depends on scope, so we quote per project after we talk. We're not the cheapest option and we're not trying to be. If price is the deciding factor, someone else will win, and that's fine.

Do you offer payment plans?

Yes. We split larger projects into stages so the investment is manageable. We'll walk through it on the call.

Where are you based?

Bucharest. We work with clients across Europe and beyond, remotely.

Do you offer support after the project is live?

Yes. We mainly build in Webflow so you can update things easily yourself, and we're available for ongoing work, including monthly motion and social content through our retainer.