A product for translators, a brand for stories
Nuanxed is a platform that helps book publishers and linguists manage literary translation projects faster, easier, and with better outcomes. The product itself is technical—but the heart of it is storytelling. Our task was to design a brand and website that speak to the soul of the user: a translator in love with books.
Why we were brought in
Nuanxed had launched a new iteration of their tool and needed a website to reflect the updated brand, speak to their key audience (publishers), and scale alongside their growing platform.
They needed more than a landing page—they needed a foundation to communicate clearly, build credibility, and stay visually distinct in a pretty dry, technical market.
How do you make a tech product feel personal, creative, and easy—without it looking too playful or naive?
We needed to:
Appeal to both translators and publishers without defaulting to tech cliches
Visually reflect the core brand idea: crossing worlds (tech x story, old x new)
Keep the UX streamlined enough for non-tech-savvy users
Respect the publishing craft while gently modernizing it
Designing from the inside out: We grounded the brand in the mission of giving books the audience they deserve.
This became a north star for the design system, the structure, and even the smallest icon. We leaned on:
Clean typography that recalls book design
A modular color palette based on print and paper tones
Collaged textures and desaturated images with overlays to give it tactility
Subtle motion and curved compositions for flow
We refined the visual identity, art directed illustrations, and built a narrative-driven homepage that both sells and inspires.
A few highlights we love
A homepage designed for skimming and immersion
A logo that shows the "X" of exchange between languages, used flexibly throughout
Design elements pulled from editorial culture: drop caps, print flourishes, geometric shapes
A job page added to increase transparency and recruiting appeal
Results that speak for themselves
After launch, the Nuanxed site helped increase conversion from exploratory publishers by clearly communicating the value of the platform. It provided a compelling value proposition for linguists, unified the brand across social, product, and communications, and even earned a feature at Romanian Design Week 2023 as a standout example of digital storytelling with heart.
Takeaways
Even functional platforms need emotional clarity.
Brand storytelling works best when it respects its audience.
Design should support complexity, not flatten it.
Explore the live site → nuanxed.com
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